Mission:
Build and grow two engaging short-form channels (TikTok & Facebook/Reels) that attract more au pair registrations(My Family Au Pair) and student enrollments (Au pair Deutschkurse). You’re hands-on with content creation, video editing, AI video generation, and you understand how to spark reach (viral mechanics) and, when needed, run/boost ads to amplify what works.

What You’ll Do:
1. Channel Building & Strategy
- Create a 90-day content plan per brand (themes, hooks, formats, posting cadence).
- Research trends, sounds, and competitor formats; propose weekly experiments (A/B hooks, length, captions, hashtags).
- Maintain a simple content calendar; ship 3 short videos/week across TikTok & Facebook.
2. Production (End-to-End)
- Write hooks, scripts, and shot lists; film or assemble assets (UGC, B-roll, screen recordings).
- Edit quickly for short-form: punchy cuts, captions, sound alignment, memes, green-screen, etc.
- Use AI tools to speed up production and iterate visuals/voice when helpful.
3. Distribution & Growth
- Post natively and optimize thumbnails, captions, hashtags, and timing.
- Engage in comments/DMs (polite, on-brand); surface FAQs for future content.
- Collaborate with micro-creators/UGC when relevant; repurpose winning clips across platforms.
4. Performance & Ads
- Track results using TikTok Analytics & Meta Insights; keep a simple “What Worked” log weekly.
- When organic hits a ceiling, set up basic paid amplification (Meta/TikTok Ads Manager): boost winners, test audiences/placements with small budgets.
- Use UTMs and simple dashboards to connect content → clicks → sign-ups (we will help with tracking where needed).
5. What Success Looks Like (30 / 60 / 90 Days)
- 30 days: Channels have a clear style; 12–20 videos shipped; at least 3 formats identified to double-down on; baseline metrics documented (views, watch time, CTR, follows).
- 60 days: Repeatable hooks delivering consistent reach; 1–2 pieces surpass baseline by 5–10×; starter ad tests run with reported CPL/CTR.
- 90 days: Measurable lift in au pair sign-ups and course inquiries/enrollments attributable to content/ad combos; a playbook of winning formats, hooks, captions, and a rinse-and-repeat calendar.
6. Must-Have Skills
- Short-form storytelling: Strong sense of hooks, pacing, and retention (0–3 sec matters).
- Editing speed & quality: CapCut, VN, Premiere/Final Cut; subtitles/captions, sound sync, trend usage.
- AI familiarity: Comfortable using AI video/voice/image tools to ideate and produce faster.
- Platform fluency: TikTok & Facebook/Reels best practices (algorithm signals, sounds, repost etiquette, community rules).
- Growth mindset: Knows how to test titles, hooks, CTAs, and iterate based on data, not vibes only.
- Ads basics: Can set up simple campaigns/boosts in Meta/TikTok Ads Manager, choose objectives, audiences, placements, budgets, read results.
- Organization & reliability: Content calendar discipline; meets deadlines; communicates clearly.
7. Nice to Have
- On-camera presence or UGC creator coordination experience.
- Basic graphic design (Canva/Figma) and thumbnail craft.
- Copywriting in English or German (German is a plus for Au pair Deutschkurse).
- Understanding of our audiences (au pairs, host families, German learners).
8. Daily/Weekly Cadence (Typical)
- Daily: Draft hooks, edit 1–2 clips, publish, and reply to top comments/DMs.
- Weekly: Trend scan, content calendar update, deliver 3–7 posts total across brands, share a one-page performance snapshot (what to scale/stop/start).
- Bi-weekly: Light ad tests on top-performers; report spend vs. reach/clicks/leads.
9. Portfolio Proof We Need
Please include links and evidence of:
- 3–6 short-form videos you created (TikTok/Reels/Shorts) with before/after or context (goal, hook, outcome).
- Any viral or high-performing posts (screenshots or links with views/engagement).
- If you’ve run ads: a quick note on objective, audience, spend range, and results (CTR/CPL/CPV as applicable).
8. How to Apply
Email pr@myfamilyaupair.com with subject line: “Content Creator – [Your Name]” and include:
- CV or short intro (we welcome students and early-career creators).
- Portfolio links (TikTok/IG/YouTube Shorts; note your role in each).
- One-page plan: 5 video ideas for each brand (hook + angle + CTA).

We hire for talent and proof, not titles. Any gender, any background—if you’re creative, fast, curious, and can show results, we want to see your work.