Digital Marketing

Performance Marketing Specialist (Vietnam Market) – Google Ads & Lead Generation

We are looking for an experienced Performance Marketing Freelancer to help us optimise and grow our digital advertising campaigns targeting the Vietnam market.

The main deliverable is to improve our Google Ads performance, increase qualified leads, and provide strategic recommendations to improve campaign efficiency. The ideal freelancer should have hands-on experience managing lead generation campaigns, especially for B2B, professional services, legal, consulting, SaaS, or high-consideration industries.

Key responsibilities:



Audit our current Google Ads campaigns and identify improvement opportunities



Review campaign structure, keywords, search terms, bidding strategy, and conversion tracking



Develop and implement optimisation strategies to improve lead quality and cost efficiency



Recommend new keyword strategies and audience targeting approaches



Monitor campaign performance and provide regular insights/reports



Collaborate with our marketing team to align advertising strategy with business goals



We are looking for someone who:



Has proven experience managing Google Ads campaigns in Vietnam



Understands B2B lead generation and longer sales cycles



Focuses on qualified leads, not only reducing cost per lead



Has experience with GA4, Google Tag Manager, conversion tracking, and analytics



Can provide strategic insights, not just campaign execution



About our company:We are an international intellectual property (IP) services firm operating across Southeast Asia. Our services include trademarks, patents, designs, and IP protection for businesses.

This role is unique because our campaigns target business owners, companies, and professionals rather than mass consumers. We are looking for someone who understands how to generate high-quality enquiries in a professional services environment.

We are open to starting with a campaign audit/project before moving into ongoing management.